Thursday, December 18, 2014

Defining the Culture of an Organization - Step 1


Is Your Leadership Ready for Culture Change?

There is often a large gap between how an executive will define their corporate culture and how their stakeholders define it.  The easiest way to determine the perception of your culture is to ask.  That may be the hardest thing to do in an organization for two reasons: you don’t want to hear the answer and you aren’t ready to make any changes.

If that is you, you are not alone.  Culture is one of those topics that many like to dance around.  It is often the elephant in the room at executive meetings.  When it is brought up, most will agree that there are some cultural issues, but as a topic of conversation it rarely rates an in-depth look.  Culture is a reflection of leadership, and leadership doesn’t want to look in the mirror and see a monster staring back at them.  Nobody likes to feel like they are causing issues in the company, especially if it is their company. 

Defining culture can be an evasive task.  If someone asked you to describe your personality, it would be almost as difficult.  We can all use relatively ambiguous words to describe ourselves, or we choose words that are fitting to the conversation.  The difficult thing about defining a culture is trying to quantify that definition.  We hear all day long about using data to drive change, so how do you empirically define your culture.

The first step to recovery is admitting you have a problem.  I realize that sounds a lot like a twelve step program, but it holds true here as it does there.  All of the tools in the world won’t help you fix your problem if you aren’t able to be honest with yourself that it even exists, much less plays a major role in your organization.  Even admitting the problem won’t help if you aren’t ready to understand the depth of the issues or prepared to develop strategies to change them.   Before any culture change can happen, there are hard, honest and often difficult conversations that need to happen.  If you can’t make it through that step, you won’t go any further.

The good news is that for all of the bad press that corporate culture gets, there is a path to improvement.  This path takes you on a journey through different phases with the end result being a direct reflection of the honesty and desire you have when you start your journey.

Enlightenment – This is the first step on often the most difficult of the journey.  If this phase bounces back and forth between enlightenment and denial, don’t feel alone or bad.  Keep pushing until you are ready to continue.

Discovery – This is the stage of the journey where you find out just how big of an impact your culture has on your stakeholders.  You will need to ask the questions that you are sure you are ready to hear the answers to and be prepared to make necessary changes.

Engagement – To truly engage your stakeholders, the most important thing you can do is become credible.  If any of them feel that you aren’t being honest, candid and self-aware, you will have a much more difficult journey.

Delivery – You know you have an issue, you are aware of what that issue is and your stakeholders are ready to support you.  Now is time to deliver.  Show the stakeholders that you mean what you say through your actions.  Bring your plan to life and work through those issues.

Like any other change, this isn’t a solo act.  This is one of the most difficult things to do, and trying to do it alone can lead to frustration and potentially deeper issues.  Find an expert.  This is one of those things that requires objectivity.  Align yourself with an advocate that isn’t involved with your day to day activities.  There is nothing wrong with asking for help, especially if you mean it.

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